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Answer: First off, you need to be smart. Stop bombarding your followers with the same stuff. Be tactical and understand the platform. In this particular instance he was being smart by engaging with people on Twitter , but it doesn't stop there. You need to go where the ears are -- even if that means being "old school." You need to understand who you're looking to reach and do whatever it is you can to reach them -- all without annoying them. Provide value, be smart, and ... provide some more value :) Related articles Radar Awards To Be Handed Out At U.K. Creative Agency Mother London Apple's Bozoma Saint John makes list of the 'Most Powerful Women in Business' 20 Fantastic SXSW Sessions on March 17 How Elha Nympha got on 'Little Big Shots' Music Choice To Feature Exclusive ACM Awards Content The best connected speakers of 2017 10 Great Music Podcasts to Suit All Tastes Why It Is Important to Balance Creating and Curating Content W...