This talk is from a DIY Masterclass on 3 Dec 2012 hosted by Generator, the UK's leading music development agency as part of Roundhouse 3030 in London .  This is an audio recording of the opening session on "Attracting press, radio and online coverage" presented by Tom Robinson , covering the following topics: • How do you get your music to press, radio and blogs? • What goes in a press pack and what are people looking for?  • Physical vs. digital press pack • Is your track right for the radio? • Setting realistic expectations • Release formats -- tracks vs. singles vs. EPs & the pros and cons of physical  • The pros and cons of hiring PR & Plugging specialists • Developing an online presence -- websites, social networking, SEO & blogs LINKS MENTIONED IN THIS TALK: MusicBrainz :  http://freshonthenet.co.uk/musicbrainz Sending CDs to radio:  http://freshonthenet.co.uk/cds Cheap .com domains:  http://hover.com Cheap .co.u...

Music Insider: Why Every Band Needs a Blog  Every musician wants to make money with their music. Word-of-mouth marketing, paper fliers, and seedy managers are so last century. To make it today, every musician needs to become net-savvy and start a blog. First off, what is a band blog?   Think of a blog as an online journal, where your band can connect with music fans and chat about your latest gig, upcoming albums, last night's recording session, or where the band will be playing next week. Post band pics, free music downloads , and links to your latest albums. The key to blogging is to write new posts regularly (a few times a week) and to get fans to subscribe to your music blog . Subscribers will get alerted every time your band posts something new. Setting up a music blog is pretty easy. You can use Wordpress, Blogger , or any number of other free blogging sites. I have been using Blogger for a few years now, and I am pretty impressed with its traffic even though ...