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Showing posts from April, 2014

Bands, Music Fans, and Social Media

So how important is social media for the musician today? Well, to be honest, many  musicians underestimate the power of social media while other musicians have a tendency to rely solely on the power of the Internet. However, the reality is that musicians need to balance their use of social media marketing and one on one interaction with their fans. For example, you might have the most amazing band on the face of the planet. But if your only audience member is your grandmother then there really is no point to your band other than making Nana happy (not a bad goal, but probably not what you are shooting for). 
Now what could a musician do to enhance his or her band web presence?

One thing you could do is a simple GarageBand recording. Get a digital recorder or a laptop or a tablet, even your smartphone, and record the band playing. Then use one of many free web hosting sites to create a simple band page. Shoot a couple selfies of the band or put up a video of a rehearsal. Now you have so…