This talk was given at a local TEDx event, produced independently of the TED Conferences. Brian McTear grew up wanting to be a rock star, but he had one problem: In the late ‘90s, we all just stopped paying for music. How can a hard-working musician or producer make a living now? McTear, with his project Weathervane Music , has stumbled on a way — and it’s both practical and deeply focused on our shared love of music. And yes, his model can work for all kinds of content creators. Brian McTear is a nationally respected record producer , musician, and owner of one of Philadelphia’s most revered independent recording studios, Miner Street Recordings in Fishtown. He is also the founder of Weathervane Music, a nonprofit arts and culture organization whose mission is to advance independent music and the community that surrounds it. Weathervane is working to develop a program to provide teaching materials for college and university recording programs to change the way future enginee...