Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer's relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty. Subscribe: http://www.youtube.com/user/sxsw?sub_... About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together p...
DIGITAL MEDIA, EXPERIMENTAL FILM, MUSIC, ANIMATION RESOURCE FOR ARTISTS, MUSICIANS, FILMMAKERS, DESIGNERS and ANIMATORS IN THE 21st CENTURY. Grants, Scholarships, Music Marketing, Music Business, Education, and More!
