Building Successful Marketing Campaigns in the Digital Era - Midem 2016

Whether you are an independent artist, an emerging label or a major record company, building and growing a successful digital marketing strategy is key to ensuring you stand out from the crowd. From one-shot campaigns to continuous promotion through social media, be inspired by the experience of your peers and learn how best practices can shape your digital marketing strategy.

• Joakim Johansson, General Manager & Marketing Director, Universal Music Group (Sweden)
• Claire Mas, Head of Digital, Communion Music (UK)
• Nikoo Sadr, Digital Training & Campaigns Manager, Music Ally (UK)


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