Building Successful Marketing Campaigns in the Digital Era

Building Successful Marketing Campaigns in the Digital Era - Midem 2016

Whether you are an independent artist, an emerging label or a major record company, building and growing a successful digital marketing strategy is key to ensuring you stand out from the crowd. From one-shot campaigns to continuous promotion through social media, be inspired by the experience of your peers and learn how best practices can shape your digital marketing strategy.

Speakers:
• Joakim Johansson, General Manager & Marketing Director, Universal Music Group (Sweden)
• Claire Mas, Head of Digital, Communion Music (UK)
Moderator:
• Nikoo Sadr, Digital Training & Campaigns Manager, Music Ally (UK)

Comments

A Composer's Brief Guide to Percussion Mallets

When composing for percussion, it is important to know the difference between a variety of mallets. Although in most cases the percussionist will choose the proper mallets for the passage, sometimes as a composer, you want a particular sound. It is always good to research a mallet before indicating it in your score. Consult a percussion catalogue for a more in-depth look at the hundreds of mallets available. 1. YARN MALLETS They come in every dynamic range from supersoft baseball-sized to forte. They are the multi-purpose mallet, used for toms, suspended cymbal rolls, marimba, xylophone, woodblock, and pretty much anytime a percussionist doesn't have time to pick up another mallet. 2. CORD MALLETS These are harder than the yarn mallets. More effective on xylophone and vibes, these mallets can also be used for a variety of percussion instruments. 3. BRASS MALLETS These are for use on the glockenspiel/bells and the occasional brake drum. They produce a more "tinny" kind of ...

Music Secrets: The Music School Survival Guide

Music Secrets: The Music School Survival Guide Don't have any time to balance rehearsals, exams, and a social life? Then read on! So you find that between playing in orchestra, the school musical, a solo recital or two, joining Sigma Alpha Iota or Phi Mu Alpha , playing in the alternative band at night, pep band, and marching band that you can't keep your eyes open, let alone study for the music history midterm next week or even begin to write your term paper on Debussy? Then read on and learn to balance life in Music School. 1) Musicians DO need to Sleep Yes, you need to sleep, even if it is only five hours a night plus catnaps. Your brain cannot function if you do not sleep. So sleep, even if that means that you can't play in that awesome alternative band that jams every other night till 5am at the local bar. 2) Eat right and exercise Okay, so I sound like your parents, or Oprah, but I am serious. My biggest mistake as an undergrad (well, one of my bigges...

EDGY New Film : Special Needs Revolt! A man with Down syndrome is on a mission to save America from a racist dictatorship

Special Needs Revolt! Is an action-horror-comedy film. The film's hero, Billy Bates, who will be played by up-and-coming actor Samuel Dyer, is a young man with Down syndrome. Billy wakes up from a two-year coma and discovers that the United States has been turned into a brutal dictatorship thanks to President Kruger, to be played by award-winning veteran actor Bill Weeden ( Sgt. Kabukiman N.Y.P.D. ). Kruger has put all people with disabilities into institutions. Billy becomes the leader of a diverse group of resistance fighters committed to ending Kruger's reign of terror. "Special Needs Revolt!" is also a satire on our current political situation, done in the style of Troma Entertainment. Lloyd Kaufman of Troma will appear in the film. CHECK OUT THE INDIEGOGO CAMPAIGN: https://www.indiegogo.com/projects/special-needs-revolt#/ Adrian’s latest work Special Needs Revolt! may seem edgy and even shocking to some....

Search This Blog