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Music Marketing Book Tips - Double-checking your Bands logo & font. An LW Music Business Speaker and Author Video Blog.
In The Artist's Guide to Success in the Music Business, I have small music marketing book tips in gray through out the book. So if you are skimming you can find little tidbits and helpful music business tips to think about and apply.
One of the music marketing book tips that I did not include in the new music industry book was about checking and double-checking your bands logo and bands font to see how similar or close the might be to others.
Very often a musician or band will get a design that they really like and run with it, not realizing till later how close it might look to some one else's or some other product. The horror stories, which I do include in the music marketing book, include a group that had paid a small fortune for merchandise before receiving a cease and d…
NMR Artist Spotlight: Multi Instrumentalist Margot MontiThis article is part of the New Music Resource Artist Spotlight Series. After a brief hiatus of this popular series that spotlights exciting emerging artists, filmmakers, and musicians, the New Music Resource is excited to present the Artist Spotlight Series for 2017-2018. We encourage you to check out the music and albums of these amazing artists.
10. Indicating the wrong mallets for an instrument. Brass mallets on vibes? Try a hammer on a violin!
9. Writing the glockenspiel part as heard. You shouldn't have to climb a ladder of leger lines to read a glock part. Keep it in the staff.
8. When in doubt, adding more suspended cymbal. This is a huge mistake made by arrangers. Yep, cymbals add automatic intensity to a piece, but so can a bass drum roll, a rousing hand drum part, exciting mallet licks, or a hundred other combinations. Well-written percussion parts stand out in the band and church repertoire.
7. Better means more complicated, right? This is my main mistake. A percussion part can be simple enough for a middle school, but it is the ability to use the different tone colors of the percussion palette properly that indicates a maturity in writing, not that impossible part for the timpanist that has them playing timpani, gong, crash cymbals, and triangle in the span of two beats.