How To Get Your Music Into Film & Television at SyncSummit – Mark Friese...

Mark is an experienced executive and thought leader in the fields of music, entertainment and technology, has developed and produced more than 200 business seminars, concerts and events and co-developed and launched the official US Ringtone charts with Billboard Magazine (Later part of Nielsen Mobile) as well as having launched and managed the mobile market research consultancy, Consect. Mark is also a regular columnist on music licensing for Billboard.

Under his leadership, Consect successfully organized mobile entertainment industry conferences for audiences, developed content businesses for companies including Lagardere, NTT DoCoMo, France Telecom and Index Holdings and published a series of mobile industry newsletters and reports. The ringtone charting system, launched in October 2004 within 180 days of development with more than 85% of US sales tabulated weekly, served as the foundation for Nielsen Mobile.In the US mobile content market, Frieser was responsible for a number of firsts, including conceiving the world’s first Hip-Hop ringtone brand and label (Blingtones), the first mobile entertainment partnership with a major celebrity (Carmen Electra) and the first SMS-based game of skill for prizes and rewards (Text2WIN)As SVP of Marketing, BD and Content at, IDT’s 18MM member mobile content portal, he successfully co-managed and developed the site’s redesign, helped grow from 5MM to 13MM members, implemented SMS-based content services, and managed high-level branded content services with partners that included Lionsgate, Overture Films, Starz Media, Ghost House Mobile, Music World Music (Beyonce and more than 30 other artists), Thomas Dolby, DEVO, among others.

From 2010-2012, he worked extensively with Jerusalem Venture partners – a Jerusalem-based VC fund with more than $1BL under management overseeing marketing and product for Citypath (, a B2C information portal powered by a intelligent database technology that collects, filters and personalizes massive amounts of content and information. During his tenure, the website was redesigned and relaunched, the mobile app was launched and usage grew by 2000% within six months.

As a published journalist and expert on music and technology, Frieser has been quoted extensively in leading business and consumer publications and outlets that include The Wall Street Journal, The New York Times, CNN, Forbes, Essence Magazine, USA Today, NPR, NY Post, LA Times and Wired, and is a frequent speaker at conferences covering interactive entertainment, content and technologies.

MUBUTV's Ritch Esra sits down with Mark Frieser founder of SyncSummit to discuss the evolution of his event and how it has expanded into multiple territories across the globe as well as where it's heading and how can it help the composers and content creators with their projects.


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