Writing Music for Mainstream with Grammy Award Winner Glen Ballard

Six-Time Grammy Award winner Glen Ballard is one of popular music’s most accomplished producers and songwriters, whose records have sold more than 150 million copies worldwide. During his diverse career, Ballard has worked with the biggest names in music from Barbra Streisand and Aerosmith, to Dave Matthews and Katy Perry. In this clip, Glen talks about whether or not you should have what's mainstream in mind when you write a song.

For more info on Glen, you can find his info here: 


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I’ll explain in a practical way all the key areas of today’s music business including making music, music publishing, record labels, touring, building a professional team, marketing and promoting your music, and understanding the key points in band agreements, record deals, publishing deals, managers, and management contracts. I’m also going to talk about what it takes to get your head in the right place to do something great in this business. 


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